Dummies Wordmark

dummies, a John Wiley & Sons, Inc. (NYSE:JWa, JWb) imprint, gets a fresh new look with a new design for dummies.com, book covers and interiors, and a makeover for the dummies man.

Retaining its distinctive yellow and black colours, dummies gets a new update on its design to ensure the brand continues to provide information in an engaging, modern and accessible way that makes learning easy.

"The dummies brand was built on a foundation of expert guidance and an approachable style to help anyone learn anything," said David Palmer, Brand Director. "And we continue to update our style and format to create positive learning experiences that provide the content people need, in a format that they want."

In line with the increasing trend towards digital learning, dummies.com will evolve its online offering to provide innovative digital experiences for those in pursuit of academic achievement, professional advancement and self-development. Whether through its test prep products and online courses with accessible access or curated content on a range of relevant topics, the dummies.com site becomes a one-stop destination for achieving learning goals.

The new branding unveils on dummies.com in May 2016. The first dummies books with the new branding will appear in stores and at online retailers during the following months.

Dummies New Covers

With more than 250 million books in print, and over 1800 topics, dummies is the world's bestselling reference series, transforming complex topics and concepts into easy-to-use information to help anyone learn anything. Since 1991, dummies has made learning everything easier for millions of people around the world. Through expert content, engaging experiences and an approachable style, learners at every level can confidently use their knowledge to fuel their pursuit of professional advancement and personal betterment.

The Dummies multi-channel learning platform, including print, e-book, audio, test prep with Online Practice Tests and e-Learning Kit, enables everyone who wants to learn to achieve career, academic and personal fulfillment, across thousands of topics from generalist to specialist, beginner to expert.

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